Deputy General Director – Traffic Alliance

JOB DESCRIPTION

• Assist the General Director in achieving business targets, focusing on client service management, resource operation, project execution, and team management.
• Participate in business development: pitch, analyze client requirements, construct and deliver proposals, and lead commercial negotiations; take direct accountability for assigned business KPIs.
• Translate client requirements into actionable Influencer Marketing strategies, paid digital advertising, and community management solutions with clear budgets, timelines, and delivery standards.
• Build and maintain a database of KOLs/KOCs and vendors; verify partnership capabilities, rate cards, content quality, and commitment fulfilment levels.
• Coordinate content production for KOLs/KOCs, paid ad campaigns, and community operations; collaborate with specialist teams to ensure projects are delivered on schedule and within budget constraints.
• Establish project monitoring, evaluation, and debriefing mechanisms; address issues emerging during implementation in a timely manner to enhance client satisfaction, contract renewal rates, and upsell opportunities.
• Manage project costs, acceptance, settlement, and debt collection progress; continuously refine and standardize workflows.

CANDIDATE REQUIREMENTS

• Minimum 5 years of experience in Digital Marketing, Influencer Marketing, or Integrated Marketing; including at least 2 years in a team management capacity.
• Direct experience servicing brand clients or advertising agencies; capable of independently communicating with clients, drafting and pitching proposals, and managing end-to-end projects.
• Deep understanding of KOL/KOC selection workflows, content strategy, commercial negotiation, campaign publishing, and performance evaluation.
• Hands-on experience in paid digital media projects, community management, or Private Traffic; skilled at coordinating cross-functional specialist teams.
• Proven track record in managing multiple concurrent projects while controlling quality, timelines, budgets, and client expectations.
• Strong data analytics capability; clear understanding and differentiation of key metrics such as Impressions, Engagement, Traffic, Leads, and Sales; ability to propose concrete optimization tactics.
• Professional proficiency in Vietnamese; English proficiency for business communication is preferred; Chinese capability is a plus.
• Priority given to candidates with demonstrable achievements in team building, driving client renewals, and expanding project scope.

REMUNERATION AND CAREER DEVELOPMENT

• Competitive salary and incentive package commensurate with position responsibilities and individual capacity.
• Eligibility for Group Stock Option plans.
• Specific base salary, benefits, and performance-based bonuses will be negotiated during the interview process.
• The Group will provide a robust media ecosystem, an established network of existing corporate clients, and cross-functional synergy mechanisms across business units to facilitate business expansion and professional growth.

APPLICATION DOSSIER

Candidates are kindly requested to submit their CV along with the following supporting materials:

1. 2–3 Representative Case Studies: Projects directly led or key-contributed by the candidate, outlining individual responsibilities, execution scope, and verifiable results achieved.
2. Team Management & Business Operations Overview: Summary of team size managed, scope of responsibility, and operational business tasks overseen.
3. 90-Day Onboarding Plan Proposal: Outlining strategies for client acquisition, team structure/organization, partner resource integration, and execution plans for initial client projects.

(Candidates may redact or omit confidential information. Please do not submit proprietary documents or trade secrets belonging to previous employers or clients.)