General Director – Traffic Alliance

JOB DESCRIPTION

• Take full operational and P&L accountability for Traffic Alliance; formulate annual development strategies and business plans; deliver targets for revenue, gross margin, cash collection, and long-term client retention.
• Lead business development initiatives targeting key brand accounts and major advertising agencies; construct a sustainable sales pipeline and long-term strategic partnerships.
• Build client management frameworks across tiering segments, proposal development workflows, rate card structures, contracting, service delivery, renewals, and debt collection.
• Build and scale functional teams spanning Business Development, Account Management, Influencer Marketing, Digital Advertising, Community Operations, and Project Management.
• Integrate KOL/KOC networks, MCNs, content production partners, and digital media vendors to establish an agile, highly executable resource fulfillment engine.
• Drive synergy across KOL/KOC content, paid media, and community operations to launch packaged marketing products tailored to diverse client segments.
• Collaborate with the Group's core sales and media teams to cross-sell to existing enterprise clients while aggressively driving new client acquisition.
• Institute operational and quality control systems to monitor project expenditure, service standards, data authenticity, and overall client satisfaction.

CANDIDATE REQUIREMENTS

• Minimum 8 years of experience in Advertising, Digital Marketing, or Integrated Marketing; including at least 3 years in a senior business leadership or Executive Management role.
• Deep mastery of the Vietnamese market, with a proven track record in direct brand acquisition, agency account servicing, and commercial negotiations.
• Direct hands-on experience executing and managing Influencer Marketing; thorough grasp of partnership models with KOLs/KOCs and MCNs.
• Proven capability in managing P&L for paid digital advertising operations; ability to evaluate channel mix strategies, budget allocation efficiency, optimization frameworks, and ROI models.
• Solid understanding of community management and Private Traffic operations; capacity to build user acquisition, engagement, retention, and conversion funnels.
• Demonstrated history of building teams from the ground up and driving top-line growth; able to provide verifiable metrics of past business achievements.
• Strong financial acumen in managing top-line revenue, operational costs, gross margins, and accounts receivable while balancing client value and business profitability.
• Professional fluency in Vietnamese; business-level negotiation skills in English; proficiency in Chinese is a strong advantage.
• Preferred candidate background: Executive leadership experience within top-tier Digital Marketing Agencies, Integrated Marketing firms, or structured Influencer Marketing companies.

REMUNERATION AND CAREER DEVELOPMENT

• Highly competitive executive salary and performance incentives reflecting the scale of responsibility.
• Group Stock Option allocation policies.
• Final compensation, benefits, and performance bonuses will be discussed during interviews.
• Executive access to the Group’s expansive media infrastructure, strategic cross-departmental alignment, and enterprise client network to power commercial scaling.

APPLICATION DOSSIER

Candidates are requested to submit their CV along with:

1. 2–3 Representative Enterprise Case Studies: Detailed project breakdown, personal leadership role, deployment model, and tangible financial/marketing results.
2. Management Profile: Track record in team scaling, organizational management, and commercial governance.
3. 90-Day Strategic Roadmap: Detailed proposal on client acquisition strategy, team structuring, partner integration, and initial project rollout.

(Sensitive information may be redacted. Please ensure no confidential business data from previous employers or clients is disclosed.)