Integrated Marketing Planning Manager - Traffic Alliance

JOB DESCRIPTION

• Analyze client brand positioning, product attributes, market landscape, marketing objectives, and budget allocations to translate client needs into robust, highly executable integrated marketing plans.
• Develop strategic frameworks for Influencer Marketing, content media, paid digital ads, and community management; define content direction, channel strategy, budget split, timelines, and KPI metrics.
• Integrate Chicilon’s proprietary offline media assets (Elevator Ads, NFC, Retail Media) into holistic omnichannel proposals based on specific project objectives.
• Work closely with the Resource Operations team to validate KOL/KOC choices, media channel feasibility, rate cards, and operational constraints prior to client presentation.
• Lead proposal (pitch deck) creation; participate directly in client pitches to articulate strategic rationale, creative concepts, and ROI value.
• Draft precise Content Briefs and execution guidelines for implementation teams; lead post-campaign evaluations, performance reporting, and optimization recommendations for subsequent phases.

CANDIDATE REQUIREMENTS

• Minimum 3 years of experience in Advertising, Digital Marketing, or Integrated Marketing Planning / Strategic Planning.
• Deep knowledge of the Vietnamese market, consumer behavior, and social media dynamics; strong grasp of Influencer Marketing mechanics and performance digital media.
• Proven ability to independently lead client brief analysis, communication strategy development, creative concept ideation, budgeting, and proposal drafting.
• Exceptional slide design, copywriting, and presentation skills; confident in pitching directly to client stakeholders.
• Pragmatic balance between creative ambition, cost constraints, and execution feasibility; capability to set structured, realistic campaign KPIs.
• Professional fluency in Vietnamese; solid business communication skills in English; Chinese proficiency is an advantage.
• Agency background (Digital, Creative, or Media) or Brand Marketing Planning experience is highly valued.

REMUNERATION AND CAREER DEVELOPMENT

• Attractive salary and incentive package corresponding to capability and performance.
• Negotiable salary and bonuses based on interview assessment.
• Access to nationwide media assets and multi-channel resources to elevate strategic planning expertise.

APPLICATION DOSSIER

Candidates should submit CV alongside 2–3 Integrated Planning Deck Samples / Case Studies showcasing personal strategy ownership, campaign structure, and measurable outcomes achieved.